Santoor is the flagship brand in the Wipro Consumer Care & Lighting stable and the 2nd largest brand of soap in India in the popular segment of the category.
The brand enjoys two decades of trust since its launch in 1986 and has grown to be counted amongst the top brands in the Country in an intensively competitive market.

Millions of women across the country have discovered the secret of younger looking skin with Santoor. It is a truly unique soap that combines the goodness of natural ingredients - Sandal, Turmeric and natural Skin Softeners.

Sandal provides a cooling and soothing effect that softens skin, while turmeric controls formation of skin darkening pigments like melanin, to give skin a radiant glow. Natural Skin Softeners make skin soft and supple. The end result, skin that is so healthy and beautiful, it lies about your actual age!

Amongst the first brands in the Country to launch an offering with the twin ingredient benefits of Sandal and Turmeric, Santoor has over the years moved from a purely natural ingredient based appeal, to one of the most preferred beauty soaps of the day. Today, Santoor is one of the fastest growing soap brands in India.

Santoor is available in three variants – Santoor (Sandal & Turmeric), Santoor White (Sandal & Almond milk) and Santoor Chandan which is a premium soap manufactured with extracts of Sandalwood oil – a favourite of discerning consumers.

Santoor Face wash is a soap free formulation that gently cleanses and moisturizes your skin. Unlike soap, it will not leave your face feeling dry and stretched. Enriched with Almond milk, which cools and soothes your skin and Aloe Vera that tones and softens it. Use regularly for a clean fresh and glowing skin.

Santoor Ever Young creams retain the brand equity of the Santoor brand, which stands for “younger looking skin”. Cream positions itself with emphasis on both “Fair” and “Young”.

Santoor Ever Young cream is based on a revolutionary breakthrough in skin whitening technology and is getting test marketed in Andhra Pradesh. Product has been extensively tested with consumers and has been proven to be superior in terms of benefit delivery to all key competitive brands.

Presently all the fairness creams are fulfilling the desire of Teens to become beautiful. But the Indian wife require creams during 2 important phases of her life:

A physiological change: The woman, at this age, has typically had her first baby. During pregnancy, the woman’s body undergoes various physiological changes, one of them being increased pigmentation, more pronounced on the face.
The social change: Through marriage and soon afterward, there is a lot of attention on the new wife. But with pregnancy and childbirth, the attention shifts to the baby, and the wife experiences a less stroked life from her husband and others. This results in post marital depression for the woman
Its only Santoor Ever Young Cream, which serves to help the woman rediscover herself and attract attention to her during those phases of life. It also helps in combat these changes and restore youthfulness.

Santoor Talc is the first to offer the goodness of Sandal in Talc. It’s a fine white talc with long lasting fragrance which leaves its impressions to last all day long.

It adds on the promise of ‘Santoor’ to make you ‘Look young’ and its fragrance works on you to make you ‘Feel young’ and thus Santoor Talc promises to change the world around you with ‘Look young Feel young’. Its used by all as a basic cosmetic to keep them fresh after bath. It has grown over the years to become one of the largest selling brands in southern and western parts of India.

Santoor talc has grown in its form and evolved with its consumers. It has always taken the initiative to align with the evolving consumers expectataion. Santoor Talc has recently taken a new avatar with improved shape and easy to use flip-top dispensing.

Santoor Talc is readily available in 100g monthly pack, 400g family pack and 50g travel pack. It’s been also made available in trial pack of 20g at attractive price point of Rs.5.

Ayurveda: The ‘Science of Life’
Ayurveda is a word from Sanskrit - the ancient language of India - that translates as knowledge or science of life. Ayurveda originated some 5,000 years ago in the oral teachings of ancient rishis (pronounced ree-shees), or spiritual masters, who believed that all living things were based on underlying energies. They developed Ayurveda as a method for balancing these energies and thus promoting optimal health and longevity. Ayurvedic theory influenced Greek and Chinese medicine and evolved into a sophisticated system for preventing and treating disease.

The term "Ayurveda" literally means "the science of life". This ancient system of medicine, developed in India over a period of 5000 years, encompasses both Preventive & Prescriptive aspects. Ayurveda offers a great deal of excellent practical advice for the common man on every aspect of life and living. What is unique to Ayurveda is Ayurvedic practitioners teach patients to understand their unique bodily constitutions and show them how to use diet, massage, herbs, and lifestyle adjustments to harmonize body, mind, and spirit. Compared to other systems of medicine, this natural approach to health care caught appreciation of the world as safe and scientific.

Today, an estimated 300,000 ayurvedic physicians practice in India, often in close conjunction with doctors trained in Western, conventional medicine or in homeopathy. In recent years a more science-savvy take on Ayurveda has spread to distant parts of the world including the United States, where it has begun to flourish alongside other holistic, patient-oriented, natural, non-invasive medical systems such as traditional Chinese medicine.

History:
In the earlier part of the 20th Century, Ayurveda, though known for its goodness was not very popularly used in day to day life. One man from a small town in Kerala had the vision to recognize the power of Ayurveda-C.R.Kesavan Vaidyar. He decided

To give the power and magic of Ayurveda in the hands of the common man
To capture the essence of Ayurveda in a product that they use daily
To use his knowledge to bring together the best in Ayurved
And Chandrika was born in 1940! This product caught the fancy of the people and Chandrika became a household name especially in Southern India.

Current:
Wipro took over the brand in Indian and SAARC Countries in June, 2004. Since then the brand has grown in strength and has further consolidated it’s position in the Ayurvedic Soap Category.The Brand is a significant player in the Ayurvedic Soap Category. It is the No.1 Ayurvedic Soap in Kerala and is widely distributed in Southern and Western India.
Today the Brand stands committed to providing healthy and glowing skin by offering a product that is enriched with 7 essential oils and the goodness of Ayurveda.

What makes the brand so great?
Original Ayurvedic Soap-Providing natural skin care sine 1940
Pleasant and lingering natural fragrance
Traditionally hand made-Provides excellent lather
Made using formula from ancient Ayurvedic texts
Enriched with 7 Essential Oils, which work from within to provide the skin a natural glow
Contains rare herbs and natural extracts
Made from pure coconut oil (49% of the soap is made up from pure coconut oil)-For superior skin feel

A variant of the heritage Ayurvedic soap Chandrika, Chandrika Amritam offers “Complete freshness for body and mind”. The product is an innovation, as for the first time, the consumer has a bath oil (in a unique easy to use form) that comes with the soap, to create a delightful bathing experience.

Amritam with 18 Ayurvedic herbs, is an enrichment of the original Chandrika, and is enhanced with the addition of sensuous aromatic Ayurvedic oil (given in a little bottle within each packed cake of soap), creating a unique bathing experience that rejuvenates both mind and body.

Just one or two drops of the oil added to the bath water, will invigorate the mind and body and recreate the therapeutic properties of a spa; A “never seen before” for the Indian consumer.

The soap and oil combination opens the pores of the skin and gently cleanses, leading to a healthy and glowing skin while invigorating the senses. Truly a first.

Pricing and Availability

The brand is currently available in a 75gm pack costing Rs.13(MRP)

Milk n Roses is a premium white soap offering from WIPRO Consumer Care. It’s the only soap offering goodness of milk and soft feel of rose for best care of your skin. It’s been a favourite of many in North and West for last 10 years.
Milk n Roses is the only soap offering goodness of milk and soft feel of rose. It’s been a favourite of many in North and West for last 10 years. It’s evolved over the years to offer ‘Baby jaisi komal twacha’ with skin emollients. It’s special ingredients also make it the first white soap which is good for use in winters. Milk n Roses has always offered more value for money to consumers with better product, better offer at affordable price.
Milk n Roses with its rich ingredients made your skin glow like your jewellery. It’s now evolved over the years to offer ‘Baby jaisi komal twacha’ with skin emollients. It has moisturising agents which also makes it good for use in winters.

Milk n Roses has always offered more value for money to consumers with better product, better offer at affordable price. They are currently available in biggest ever offer of Buy 3 Get 1 free in two sizes – 100g and 125g.

About 26 crore people in India use Talcum powder as a basic cosmetic. There are a whole lot of Talcum powder brands but Wipro Active Talc is unique. It is a value for money talcum powder, which not only has cosmetic properties but also has antibacterial properties.

Active Talc is the only cosmetic talc brand that has Triclosan, a broad-spectrum antibacterial/ anti microbial agent. Its antibacterial action stays on the skin for long and fights bacteria, which interacts with sweat causing malodour.

Apart from the antibacterial action, it has a great lingering floral fragrance that beats other talcum powders hands down in blind tests.

Active Talc is a fine white talc with non-skin pore clogging properties which is critical for skin breathing as a clogged skin leads to breakouts and pimples.

It is available in an attractive pack of white and pink and has 3 skus: 400g, 100g and 50g.

Wipro Shikakai: Wipro foresaw the need for a Shikakai soap way back in 1986 and Wipro Shikakai soap was launched then in a record time of 4 weeks - from conception to the final product roll out. Today Wipro Shikakai soap is the largest selling Shikakai soap in the country.

As per India Today’s survey “soaps” are the largest products used for cleaning of hair with 40% households using soap on hair. Traditionally, naturally occurring Shikakai fruits were used for cleansing hair and are known for their do good properties of promoting hair growth and preventing dandruff. Wipro Shikakai soap combines the market need for a hair soap enriched with the goodness of natural Shikakai.

Wipro Shikakai has the goodness of naturally occurring Shikakai in the form of a water soluble extract making it easy to use and wash off. The soap therefore helped solve the problems of using natural Shikakai which is water insoluble and has operational issues in terms of collecting, drying and grinding the pods.

The other benefits of Wipro Shikakai soap are enumerated below:

It is the only Shikakai soap with almond oil, which helps detangle and condition hair.
It is known for its superior cleansing properties which helps keep the scalp and hair roots in healthy condition.
It has a nice lingering Shikakai fragrance and has a pleasant Shikakai red colour
Available in a single sku of 100g, Wipro Shikakai soap is one of the most affordable natural hair care brand in the country today.

Wipro Shikakai Hair Care tips:

1. Good diet: Nothing can substitute a good balanced diet for healthy lustrous hair. Green leafy vegetables such as spinach are known to promote hair growth. Drink plenty of water and have a diet with sufficient proteins. Eating an egg is better than applying it on hair!
2. Hair Cleansing: Hair should be washed at least every alternate day with a mild cleanser such as Shikakai soap to get rid of dirt and microorganisms, which cause hair fall and dandruff.
3. Wash Water temperature: Hot water hitting the scalp directly (which happens typically in a hot shower bath) is bad for hair follicles. Best is to use luke warm water from a slow/gentle shower. In fact one should first let the water run on ones back (as a temp test) and then direct it to one’s scalp.
4. Hair Oiling: Oil conditions hair naturally by coating it and also helps in moisturizing the scalp. Apart from that, oiling also helps improve blood circulation in the scalp strengthening hair roots. Oil should be gently massaged into hair about 20 minutes before washing it off. It should not be left on the scalp overnight (as practiced by many) since this promotes microbial growth. A good hard champi is not a great idea as hair follicles might get damaged.
5. De-stressing: Most hair problems are linked to stress and ones genetic make up. Yoga has helped a lot of people in re -growing hair or reversing graying. So go ahead and relax by taking that much needed vacation or spending time with your loved ones for a head full of thick, strong healthy hair.
6. No Hair Abuse: Never abuse your hair by pulling it back too tightly or putting a tight rubber band on it. This strains hair, causing hair breakage and split end

Sidha herbal shampoo drew its name from the Sidha form of medicine, which is an alternate practice of medicine like Ayurveda and Unani. As in the case of Sidha form of medicine, this shampoo has a holistic approach and provides all round care for hair.

Launched in 1988, this brand has helped enhance the pride of many women by endowing them with long, lustrous and healthy hair.

Sidha herbal shampoo encapsulates the goodness of Amla, Tulsi, Neem and Henna, which are well known for their beneficial effects on hair.

Amla and Tulsi help prevent graying of hair.
Neem ensures a healthy bacteria free scalp and fights dandruff.
Henna helps making hair soft and lustrous.
Sidha Herbal
Shampoo with an extremely high herbal extract component of 30% makes it the most natural shampoo. The herbs are specially

prepared by hand which helps preserve their natural goodness.

Available in 4 sizes of 50ml, 90ml, 180ml and 8ml, at extremely affordable prices, Sidha Herbal Shampoo is poised to make “healthy hair for all” a reality.

When identifying the best disposable diapers, many factors come into play: Absorbency, fastener quality, fit, affordability and most importantly, resistance to leaks
We offer a range of innovative cloth feel diapers. Our cloth feel diapers are contoured and elasticized for a snug, comfortable and leak proof fit for your child. The unique baby shape and design makes our products easy to use. Wipro Baby Soft is known for their nice fit and very high quality. Stretchy waist and legs hold it all snugly yet softly and contain everything very well. The wings can overlap to fit even thin babies, or adjust them wide for chubby babies. Size S was designed specifically for newborns This may be the very best diaper for keeping poop off the covers.

Wipro Baby Soft Diapers are best when it comes to Leak guards, dryness and fastener quality. Our diapers come in four sizes to fit newborns and babies up eighteen pounds.

An extension of Wipro Sanjeevani, Wipro Sanjeevani Honey was launched in 2005 in Maharashtra and later extended to other states. Wipro Sanjeevani Honey brings the purest honey from the best-known sources of the Himalayas and the Sunderbans. The honey is processed and packaged to retain the goodness of all the natural ingredients present in honey.

In keeping with current consumption habits, Wipro Sanjeevani Honey was launched in two additional flavors - lemon and ginger. Consuming honey with lemon or ginger is an age-old practice in India as various health benefits are associated with these combinations. While the former is known as a good remedy for weight loss when had in warm water, the latter is used to cure colds and coughs, when taken in the correct proportions. Wipro Sanjeevani Lemon Honey with its unique “Khatta-meetha” taste has found great favor with children as well.

Wipro has recently rolled out Wipro Sanjeevani Honey Squeezy Flow in its core states. A first in the category, with its easy to use, non drip mechanism, this is an ideal and fun pack for children.

CFL – Smartlite
Wipro presents its ‘Smartlite’ range of CFL’s for an energy starved nation. Wipro has been aggressively promoting the use of energy efficient lighting system through its brand Smartlite. Wipro Smartlite CFL is the 3rd largest brand of CFL in the country today. The brand has roped in celebrity Paresh Raval who not only educates the consumer about savings through switching from bulbs to CFL but also about using inferior quality CFL’s that consumes more energy and do not last long.

Wipro Smartlite CFL’s are positioned as ‘money saving device’ which by itself acts as a savings account for the house. Wipro provides high quality CFL’s having product quality complaints of less than 0.1%.

Wipro CFL’s consume 5 times less power than an ordinary bulb while giving the same amount of light. It lasts upto five time longer than regular bulbs. All this adds up as a saving for the consumer. Wipro is aggressively promoting this thought so that the usage of CFL’s can increase and energy can be conserved.