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Santoor Fairness Cream |
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Santoor Ever Young creams retain the brand equity of the Santoor brand, which
stands for “younger looking skin”. Cream positions itself with emphasis
on both “Fair” and “Young”.
Santoor Ever Young cream is based on a revolutionary breakthrough in skin whitening
technology and is getting test marketed in Andhra Pradesh. Product has been
extensively tested with consumers and has been proven to be superior in terms
of benefit delivery to all key competitive brands.
Presently all the fairness creams are fulfilling the desire of Teens to become
beautiful. But the Indian wife require creams during 2 important phases of her
life:
A physiological change: The woman, at this age, has typically had her first
baby. During pregnancy, the woman’s body undergoes various physiological
changes, one of them being increased pigmentation, more pronounced on the face.
The social change: Through marriage and soon afterward, there is a lot of attention
on the new wife. But with pregnancy and childbirth, the attention shifts to
the baby, and the wife experiences a less stroked life from her husband and
others. This results in post marital depression for the woman
Its only Santoor Ever Young Cream, which serves to help the woman rediscover
herself and attract attention to her during those phases of life. It also helps
in combat these changes and restore youthfulness.
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Santoor Soap |
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Santoor is the flagship brand in the Wipro Consumer Care & Lighting stable
and the 2nd largest brand of soap in India in the popular segment of the category.
The brand enjoys two decades of trust since its launch in 1986 and has grown to
be counted amongst the top brands in the Country in an intensively competitive
market.
Millions of women across the country have discovered the secret of younger
looking skin with Santoor. It is a truly unique soap that combines the goodness
of natural ingredients - Sandal, Turmeric and natural Skin Softeners.
Sandal provides a cooling and soothing effect that softens skin, while turmeric
controls formation of skin darkening pigments like melanin, to give skin a radiant
glow. Natural Skin Softeners make skin soft and supple. The end result, skin
that is so healthy and beautiful, it lies about your actual age!
Amongst the first brands in the Country to launch an offering with the twin
ingredient benefits of Sandal and Turmeric, Santoor has over the years moved
from a purely natural ingredient based appeal, to one of the most preferred
beauty soaps of the day. Today, Santoor is one of the fastest growing soap brands
in India.
Santoor is available in three variants – Santoor (Sandal & Turmeric),
Santoor White (Sandal & Almond milk) and Santoor Chandan which is a premium
soap manufactured with extracts of Sandalwood oil – a favourite of discerning
consumers.
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Chinni\'s Masala |
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THE JOURNEY SO FAR
The launch of Chinni’s Masalas in 2005 gave consumers a delicious new
option in branded masala powders. Chinni’s commitment of using only the
highest quality of ingredients that have been sourced from prime locations across
the country like Chilli from Guntur and Turmeric from Erode ensures that every
sachet that reaches the consumers carries the Chinni’s seal of Excellence.
WHERE WE ARE
The Chinni’s promise that is conveyed in its current ad campaign, which
is “Plate hoga empty, dil hoga full”, has definitely struck a chord
with the consumers. It caters to the notion that with Chinni’s Masalas
no food on your plate will ever go to waste. Chinni’s delicious and mouth-watering
masalas are guaranteed to make even the most mundane dishes finger-licking good.
And as far as our sales are concerned, the consumer seems to agree with this
fact!
THE WAY AHEAD
The consumer has recognized Chinni’s Masalas’ high standards and
its consistent growth over the years is a testament to this fact. New, highly
anticipated variants that are soon to enter the market will surely continue
this trend of innovation, great taste and quality.
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Chinni\'s Pickles |
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A brand name that is synonymous with Pickles and masalas all across the Southern
region of India. Chinni’s stands for quality, nutrition, value-for-money
and convenience. The brand has expanded its range from just pickles and masalas
to many more mouth-watering varieties of snacks and savouries. The Chinni’s
journey to the top of the ‘food chain’ is one of innovation and novelty,
where every step has been an effort to provide its consumers with healthier, tastier
and more conveniently packed traditional foods.
THE JOURNEY SO FAR
The first launch under the Chinni’s brand name in Southern and Western
India, Chinni’s Pickle was an instant hit with consumers. Since people’s
tastes in pickles differ in different parts of the country, Chinni’s decided
to cater to all the diverse regional preferences by offering a wide variety
of flavours.
Chinni’s revolutionized the pickle market when, in 2003, they introduced
the 50p single use pickle sachets in Tamil Nadu. Now available in sachets, standy
pouches, bulk packs and bottles. Chinni’s gives its consumers the ease
of choosing their packs according to the quantity they require.
WHERE WE ARE
Breaking the conventional norms, Chinni’s has introduced the concept
of eating pickle as a side dish with every meal. Chinni’s made this strategic
shift in positioning from ‘just a pickle’ to the only side dish
you need for your meal’. The current ,very well-received ad campaign featuring
the legendary actress and spokesperson Revathy, endorses this view and says
that all you need to make any meal complete is Chinni’s Pickle.
THE WAY AHEAD
Chinni’s Pickles provides its consumers who earlier had no option but
to settle for locally made, hand-packaged pickles, with a delicious, healthy
alternative that is hygienically packed. Further development and innovations
that are guaranteed to follow will surely keep the Chinni’s promise of
providing its consumers with healthier, tastier and better options in pickles.
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