One of country’s first concentrated floor cleaners, Topp Mopp has revolutionized the Indian market with its unique formulation and design. Being a concentrate floor cleaner, it is three times more powerful than other cleaners. On the other hand, its attractive new design, with an easy squeeze-in cap, makes it three times just as economical.

Topp Mopp is specially designed to give the best cleaning across all types of flooring, while its floral fragrance keeps odour out, all day long. Also, it is devoid of any acid making it absolutely safe for your hands.


Why Top Mopp?

Topp Mopp being a concentrate floor cleaner requires only 1ml as against one cap-full of other floor cleaners.
Concentrate form of cleaners are powerful, therefore cleans well compared to other ordinary cleaners.
Topp Mopp costs only 29 paise per swab, while other cleaners cost 75 paise per swab. Hence in cost per use, it is nearly three times more economical than other cleaners.
How is Topp Mopp different from other cleaners?

Topp Mopp is a concentrate floor cleaner that requires less quantity to clean the floor, as compared to other cleaners.
Topp Mopp being a concentrate requires less effort to maintain a dirt-free floor and home.
Topp Mopp requires only 1ml for every use and hence lasts longer.
Topp Mopp has an in-built measuring device that helps control excess usage

Tex has revolutionized the toilet cleaner category it is India’s first toilet cleaner to come in an easy-to-use sachet. All the housewife has to do is cut, pour and clean. Positioned on the platform ‘Extra thick, complete clean ‘, Tex has a unique formulation that is many times thicker than acid and other toilet cleaners. Which means:-

» It does not run down the toilet bowl, stays longer, cleans better
» There is less wastage
» It cleans even the most stubborn yellow scales and organic deposits
» It leaves behind a pleasant fragrance.


Tex is also available in ‘monthly budget’ bottles(500ml and 100ml).

The white bottles are differentiated from the category norm of ‘blue bottles’.

Target Audience

Housewives of all age groups are the primary customers. Tex is perfect for those who want superior clean as well as fresh fragrance at an economic price.

Factors that worked for us

With the introduction of India’s first toilet cleaner in sachet priced at Rs.2/-, Tex has made toilet cleaner affordable to mass consumer base. With its extra thick formulation and fresh fragrance, Tex has been perceived as superior to other products in the category.

Nyle Cold cream and lotion

Nyle Cold cream and Winter lotion come with the goodness of Red Apples and pure Olive Oil, Red Apples nourish the skin from deep within and pure Olive Oil helps reduce winter dryness, leaving the skin smooth, flexible and glowing even in the harshest of winter.

Our Consumers:

Nyle Cold cream and Winter lotion appeal to women of all age group and socio-economic class.

The Brand Story:

Re-launched in a completely new avatar in 2006-07, Nyle Cold Cream and Winter Lotion have taken the market by storm. The promise of 12 hour protection and the distinct packaging have further enhanced their appeal. They are available in a range of sizes and competitive prices to suit both individual and family usage. Moreover, the brand communication has done extremely well with the consumers because it is based on the insight that if the skin is smooth and flexible, a person will have no difficulty in stretching the mouth to say the letters ‘P’ & ‘Q’.

The brand story:
Spinz Perfumed Deodorant. Just these words are enough to conjure an image of unlimited fun and non-stop enjoyment. Spinz Perfumed Deodorants are for the contemporary woman to keep her fresh and active all through the day.

Variants:
Exotic and Enchante: These perfumed deodorants breeze into your life with spunk and energy to bring you alive. The new Hip-Hop variant brings you a sporty fragrance, infusing your life with liveliness and spunk. Move in rhythm with Samba, a feisty citrus blended fragrance that keeps you kicking all day long. Jive, a fun-filled musky fragrance is truly invigorating, sending bursts of energy your way. Spinz does give you the confidence to handle anything the day brings your way. Pick from our five irresistible international fragrances, sourced from the finest perfumery houses across the world - Exotic, Enchante, Hip-Hop, Samba and Jive, packed in 75ml and 150ml.

Our Consumers:
The Spinz girl is young and bubbly, around 18 to 26 years old, always bustling with energy. Easy-going and high-spirited, she loves to make friends and spend time with them.

Our brand’s success story:
Spinz is known for innovation. Constantly studying the wants of women, we make sure we tailor our offering to satisfy your needs. From the shape of the pack, which is sleek and modern, to the quality of the fragrances, which are international, contemporary and long-lasting, Spinz ensures that it keeps up with the demands of modern and young india. So if you want to sample the world of enjoyment, pick up Spinz perfumed does and experience long-lasting international fragrances that let you enjou life non-stop!

Evolution
The Cricket World Cup in 1996 was every guy’s ultimate idea of fun and enjoyment. And that’s when we thought, shouldn’t it be every girl’s idea of non-stop fun as we ll? And thus, SPINZ was born in 1997. A spin-off from the cricketing term ‘spin’, Spinz quickly bowled over the minds and imagination of many. Spinz was an instant hit with young girls and teens.

Our Consumers:
The Spinz girl is young and bubbly, around 18 to 26 years old who is always bustling with energy. Easy-going and high-spirited, she loves to make friends and spend time with them., Spinz Talc comes in two mesmerizing fragrances: Exotic - a mild yet long-lasting fragrance Enchante - a refreshing fragrance that lasts all day Since then, Spinz has scored as a brand that stands for sperior and long lasting international fragrances which keep you fresh and active all day long.

The magic of Spinz Talc:
Spinz talc has always endeavored to match up to the current trends and desires of its consumers, causing us to continuously upgrade our packaging and positioning - Spinz talc now comes in a stylish, modern and easy to open plastic container. The availability of the packs in different sizes makes it easier for users to choose and buy according to their needs. Spinz Talc is packed in sizes of 20g, 50g, 100g, and 400g. The 20g and 50g Spinz Talc packs are hot favorites, as they are easy to carry during travel. So enter the world of Spinz talc, and experience long-lasting international fragrances that let you enjoy life non-stop!

Natural Fairever Fairness Cream

Natural Fairever is one of the most successful fairness creams in the country. The unique combination of saffron and milk has made it the beauty secret of millions of beautiful Indian women. Now experience the all New Natural Fairever with sun protection 3. Natural Fairever has the world\'s best saffron - Kashmir Saffron blended with the pure milk and Sun Protection 3, which provides three times better UVB protection. It gives your skin a natural glowing fairness, and the confidence to face the sun and realize your dreams. It works from within to provide you with a distinctly fairer glowing complexion, much like that of Kashmiri beauties, in just 4 weeks.

The Fairever Woman:

The Fairever woman is today’s young and contemporary woman. She has strong values and believes in using a natural product that will help bring out her natural beauty from within.

Why is Natural Fairever the best choice for your skin?

The key ingredients in Fairever are completely natural and provide you with a glowing natural fairness. Natural Fairever has been developed specifically for Indian women. It’s completely safe on your skin and contains no chemical bleaches. It also now comes with added protection against harmful UVB rays

The magic of Kashmir Saffron:
Saffron from Kashmir is considered to be the best in the world. Its exquisite fragrance and superior quality is mentioned with high regards in centuries-old Ayurvedic texts.

Sun Protection 3:
Fairever encourages the modern Indian woman to step out into the sun with confidence and to not let anything stand in her way. In order to protect their complexion, the common practice is that women tend to avoid going out in the sun, and hence wait till evening before stepping out.. Fairever has stepped in to their rescue. The girl is now encouraged to go out whenever she wants, without worrying about her complexion, as her fairness is protected with Fairever Sun Protection 3.

What does Asin have to say?

Fairever is endorsed by the leading film actress Asin. A believer in natural skin care products, Asin immediately accepted this offer. She was very glad to be part of the latest communication which encourages women to step out and face the world.

Women in Gujarat have a tradition of using Aritha Ras at home to take care of their hair. There are various indigenous methods of making aritha at home. The most common method of preparing Aritha ras is that of soaking aritha nuts with amla & shikakai overnight & extracting the juice to be used on hair. Meera Aritha Ras is made from Aritha extracts along with Amla & shikakai to give the consumer the convenience in using aritha ras not to forget the most important benefit of Aritha – keeping hair strong & healthy

Our extensive researches have found that Gujarati’s had predominantly used Aritha for washing their hair and over the years have shifted to shampoos due to the rigour and the time required to make Aritha at home.

Meera Aritha ras is uniquely formulated to give the benefit of Aritha at the same time maintain the hair washing experience from a shampoo. It is made out of extracts of finest quality of Aritha nuts along with Amla and Shikakai. It is also dozed with a mild fragrance to give a wholesome hair washing experience.

This unique & special offering exclusively to the people of Gujarat - Meera Aritha Ras, is now available across Gujarat in three SKU – 8ml sachet, 100 ml & 200 ml priced at Rs.1.50/-, Rs. 33/- & Rs.60/- respectively.

Using Meera Herbal Hair Oil is a completely natural and healthy approach to hair care. The oil is prepared entirely from wholesome herbal ingredients, which keep your hair soft and strong, while preventing it from falling. This exceptional product has five herbs that are filled in a perforated cylinder which is soaked in oil. Unique packaging allows consumers to see these herbs continually nourishing the oil that will later give them soft, thick and healthy hair.

The Meera Consumer

Meera Herbal Hair Oil appeals to all rural and urban woman between the ages of 18 and 30.

Factors that add to our success

Meera Herbal Hair Oil is a one of a kind hair care product that has been clinically tested and proven to reduce hair fall. Furthermore, its natural herbs ensure protection, shine and long lasting beauty that your hair deserves.

Meera Herbal Oil is available in attractive, convenient packs of 75 ml and 150 ml.

Meera Herbal Hair Oil is available in attractive, convenient packs of 75 ml and 150 ml.

Enriched with essential natural ingredients, Karthika Herbal Harwich Powder is a perfect grooming products, one that guarantees to make your hair soft, lustrous and healthy. Karthika Herbal Hair wash Powder is available in two variants, Karthika Shikakai, and Karthika Chigare.

Karthika Herbal Hairwash Powder appeals to all rural and urban women between the age groups of 18 and 35

Karthika Herbal Hairwash Powder with Shikakai

Karthika Herbal Hairwash Powder with Shikakai, available in Tamilnadu, is prepared from key ingredients like Shikakai and Hibiscus which together clean and condition your hair, giving it a mesmerizing shine while keeping it as smooth as ever. A combination that has been known to cause insurmountable envy.

Karthika Herbal Hairwash Powder with Chigare

Karthika Herbal Hairwash Powder with Chigare, which is available in Karnataka, makes use of the time tested cleansing power of this herb to make it one of the most trusted hair care products in the state.

Convenient Packaging.

Both variants are available in attractive, easy to use 6g,3.5g and 50g packs.

Meera Hair Wash Powder is a healthy and traditional method of looking after your hair. The Powder is made from natural ingredients which nurture and protect the hair making it soft and healthy. Meera powder is a blend of flowers and herbs such as shikakai, green gram, tulsi, vetiver and reetha which cleanse the hair, leaving it fresh and shiny. The powder also contains Hibiscus and Fenugreek which act as deep conditioners and strengthen each strand of hair from the root to the tip. Meera Herbal Hairwash Powder promises its consumers ”Healthy Hair for Years”.

The Meera Consumer

Meera Herbal Hairwash Powder appeals to all rural and urban women between the age groups of 18 and 35.

Factors that add to our success

Meera Herbal Hairwash Powder restores the belief that using the goodness that traditional herbs and flowers offer as a means of haircare ensures healthy, strong and beautiful hair. Meera Herbal Hairwash Powder has also revived the time honoured traditional practice of taking an oil bath, once every week.

Convenience and Style
The powder is conveniently packaged in attractive packs that are available in Sachets, 100 Gm Containers, 50 Gm refills and 100 Gm refills across Tamil Nadu, Andhra Pradesh, Karnataka, Kerala, Mumbai Orissa and West Bengal.