The word ‘Youth’ has a lot of positive social connotations. Naturally, moving out of this phase puts lots of pressure on an adult. Though dyes cover grey, they contain chemicals which are harmful for the skin and hair. Besides, dyeing hair to look young is not considered ‘cool’. Indica Herbal Hari colour has given this process a whole new perspective by making it more youthful, friendly and safe. With the call
”Baalon ko de dil ki umar” (Hair that spells youth), Indica has gone down very well with people who want their hair to reflect the youthfulness of their heart.

Target Audience

Indica’s primary target is the young-at-heart consumer in his late twenties to mid thirties. It has a huge fan base in the South and West.

We’ve come a long way!

Indica has been synonymous with innovation from the beginning. It is the first powder colour to come with a revolutionary hair softener. A mix of special herbs like Amla, Hibiscus, Methi, Henna and Bhringraj, this unique softener naturally coats the hair during the colouring process and makes it 2 times softer! What’s more, it gives 100% grey coverage and eliminates the need for shampooing.

Factors that worked for us

Indica is the only hair colour that focuses on the emotional benefit of being ‘Forever Young’. What’s more, it offers superior colouring and makes hair two times softer. It is available in 4 exciting shades-Natural Black, Cool Burgundy, Lustrous Brown and Spicy Red. These are all competitively priced, giving high value for money to consumers.

Meera Shampoo with Kunkudukai and Badam is a natural and healthy means of haircare. The Shampoo is enriched with Kunkudukai, a traditional herbal ingredient which cleans the hair gently and ensures that the hair is made healthy and soft. Badam has been added to nourish the hair and make it stronger, thicker and shine with luster. This unique combination of kunkudukai and Badam is rich in protein and hence moisturizes and deeply conditions the hair strand by strand.
Convenient Packaging

Meera Shampoo with Kunkudukai and Badam is available in 3 convenient SKUs.
8 ml, 25 ml, 100 ml.

The Meera Consumer

Meera Shampoo appeals to all rural and urban women between the age groups of 18 and 35.

Factors that add to our success

Meera Shampoo attracts hairwash powder users as well as other shampoo users who believe in the goodness of traditional herbs for healthy hair. These shampoos offer the same benefits as hairwash powders to the users and also use natural ingredients which are visible in the shampoos and hence there can be no doubt the true advantages of Meera Shampoo.

Meera Shampoo with Pure Herbal Particles is rich with the natural goodness of pure herbal particles and Badam that work towards strengthening the hair strand by strand. Particles of pure herbs like Shikakai, Tulsi and Hibiscus are visibly suspended in the shampoo and they effectively cleanse and nourish the hair from the root to the tip, making it shine with all its health. The shampoo has Badam which strengthens the hair and leaves it thicker, stronger and more lustrous than ever before. Meera Shampoo ensures that its users will enjoy strong, healthy hair for many years.

Convenient Packaging

Meera Shampoo with Pure Herbal Particles is available in 3 convenient easy to use SKUs-8 ml, 40 ml and 100 ml.

Nyle Herbal Shampoo

Talk to any woman and you will hear common complaints like harsh chemical shampoos, rough unmanageable hair and so on. Clearly, a herbal shampoo, that nourishes hair from root to tip, is what woman want! After extensive research, Nyle came up with 3 exciting variants.

Moisturizing shampoo with Aloevera, Tulsi & Green tea Nourishing shampoo with Shikakai & Apricot Daily cleansing shampoo with Reetha,Chamomile & Lemongrass

The brand communication was based on the platform ‘Pure Shine’, and it highlighted the fact that these ingredients nourished hair from within to make it extremely soft and shiny.

We have come a long way

Launched in 1993, Nyle has always been a pioneer in the herbal shampoo category. And now, for the first time in India, Nyle has come up with a transparent range of shampoos. Distinct packaging further lends it an international appeal.

Target Audience

Our primary target is women in the age group 18-35. Nyle also happens to be a favorite with all members of the family. Nyle is popular in the urban as well as the rural sections of India.

Factors that worked for us

Through constant innovation, Nyle has always successfully differentiated itself from the other players in the market. Its modern avatar as a transparent shampoo has been a huge hit with the consumers. The eclectic mix of exotic and traditional ingredients is working wonders for the brand.

Partnering you: the new Chik

Over the years, the consumers of Chik Shampoo have evolved, to step out of their traditional roles as homemakers and take on the working world, confident that they are in charge of shaping their destiny.

Now, their brand too has evolved, to partner their entry into the world of work with a new confidence in their beauty.
Because inner confidence reflects on the outside too, new Chik Satin Shampoo, with its promise of soft and manageable hair, gives its users the confidence to leave their hair open all day long. The confidence to discover a new and beautiful side to themselves and along with it, the confirmation that no goal is too far or unachievable. This consumer idea led to the idea of "Khule bhal, khuli dhuniya".

The New Chik Satin Shampoo is enriched with Fruit Conditioners involving extracts of Strawberry, Green Apple and Papaya, New Chik Satin is a luxurious new shampoo that offers a soft and tangle-free promise, and of course, the confidence to leave ones\' hair open all day long.

Chik Satin Shampoo has three variants for different hair types:

» Strawberry extracts for soft hair
» Green Apple extracts for tangle-free hair
» Papaya extracts for bouncy hair


Chik Satin with Fruit Conditioners offers users a unique, exotic and luxurious appeal, one that is not currently available to this target segment. Sophisticated, trendy feminine stylish packaging with superior conditioning formula, further adds to the overall appeal of Chik Satin.


RANGE:

Available in a wide range of packs ranging from 7ml, 25ml, 40ml, 100ml, 200ml & 400ml, they are priced at Rs.1.50, Rs.6, Rs.10, Rs.30, Rs.56 and Rs.104 respectively.

Just a mention of Chik Shampoo today gives rise to varied perceptions. To the rural and semi urban population of India, it is the preferred daily shampoo. To the market and its players, the second largest selling shampoo in the country. To the competition, a case study in competitive strategy. And to us, our raison de etre.

In a highly competitive FMCG category that seemed impenetrable to most marketers. Chik Shampoo identified a humongous opportunity in rural and semi urban India and created waves with its entry into these markets. Combining innovative sachet packing, strategic pricing (At Re.1 and 50p) and a strong and motivated distribution network, Chik Shampoo transformed the very nature of shampoo packaging and usage.

THE CHIK PROMISE

With a tropical climate round the year, it is indeed a difficult task to maintain hair softness and shine. Added to this, tangled hair has come to be the most common complaint to girls and women. The Research and Development team at CavinKare recognized softness and manageability to be the key issues in the maintenance and nourishment of hair.

This paved the way for a unique formula – Active Double Conditioners that cut across age, sex and loyalists of other shampoos to adopt Chik Shampoo. Further, extensive communication targeted at the rural and semi urban masses showcased the possibility of soft and manageable hair. The iconic Chik Girl in every Chik Shampoo commercial treated her hair with the shampoo and demonstrated with atmost ease and confidence her ability to untangle her hair with just a single motion of running her fingers through her hair. Her testimonial signature Yun Kiya Ho Gayal has come to be a popular phrase amongst both girls and women today.

THE CHIK USER
Chik Shampoo has always targeted both, girls and women in rural and semi urban India. The brand has gained their confidence and become a household name by catering to their continuously evolving requirements and preferences.

It is believed that the continuous pursuit of perfection is perfection in its true essence. At CavinKare, this belief has been put into practice with comprehensive understanding, utmost dedication and care. From being a player with a single offering, Chik Shampoo has penetrated the Indian market with a wide range offering of four refreshing fragrances. The brand spread its shoots with Chik Black, Chik Jasmine, Chik Egg and Chik cool. Added to its successful sachet packing and pricing at Re.1 and 50p, the Company expanded its market share with the introduction of bottles sized-60 ml, 120 ml,250 ml & 500ml.

Try out the new variant Chik Anti Dandruff Shampoo. This product contains climbazole and lemon extracts which act on dandruff and itching caused by dandruff.

Ongoing research will soon see new product offerings that stand at the threshold of yet another revolution in the hair care industry.

YUN KIYA HO GAYA!

In 2003, Chik Shampoo was declared the winner of the best performing brand in 2003 by AAAI, amongst the top ten brands in household availability.

 

Margo Neem Soap has anti-microbial and astringent properties so it not only removes the germs but at the same time tones up the skin. Its basically an Ayurvedic soap,containing herbal ingredients rather than chemical ones.A dominant ingredient being ’’Neem’’.As u all might be aware that Neem has rejuvinating properties and Neem products have always been used for skin care and as a remedy for skin diseases.

Discover the innovative Fa Soft Foam Soap, with its pre-foamed texture that is especially gentle for your hands. Its unique formula provides your hands with mild care and cleanses them softly without even drying out sensitive skin.

Experience the Feel good freshness from Soft Foam of Fa Silky Soft or Fa Aloe Vera Sensitive.

The good skin compatibility of Fa Soaps has been dematologically proven for a perfect respect of the natural balance of the skin. Fa Soap formulas are pH-skin neutral and prevent the skin from drying out.

Fa Liquid Soap pampers your skin and makes your hands become delicately soft.

Innovative formulas provide gentle care to your hands and clean them mildly, without drying them out. Feel free to wash your hands as often as you like and let the Feel good freshness of Fa Liquid Soap inspire your senses.

Due to environmental concerns Fa Liquid Soap Refills were developed. Buy your favourite soap as a refill and reuse the dispenser.

The whole Fa history started with a Fa Bar Soap in 1954! Still today Fa Soaps evoke fascination with their unique marbled effect and their varied fragrances. All variants contain special moisturizing ingredients that care for your skin.